Mitra9 | Visual & Brand Guidelines

Positioning

Elevate your vibe.

A modern functional beverage brand, made for lifestyle enjoyment and social connection.

Mitra9 brings seltzers, shots, and drink mixes together under one recognizable identity. Every touchpoint should communicate clarity, sophistication, and credibility.

Our personality

Energetic

Bring a bright, active spirit to every brand moment.

Empowering

Bring a bright, active spirit to every brand moment.

Confident

Keep the message direct, clear, and intentional.

Modern

Make every touchpoint clean, consistent, and recognizable.

read the brand position

logo

The primary logo

The Mitra9 logo is the foundation of our visual identity. It pairs a distinctive leaf-inspired symbol with the Mitra9 wordmark. Keep the original geometry, proportions, and relationship between the two elements intact.

The symbol

Built around the shape of yin and yang, the symbol brings the natural leaf together with flowing geometric lines. Use the isotype where the full logo would be too small. The leaf remains green; the other half reflects the product’s flavor.

Clear space

Give the logo room to breathe. Preserve the safe area shown in the source diagram whenever it sits near copy, another mark, or the edge of a layout.

Orientation & scale

Use the horizontal or vertical arrangement to suit the composition. Scale all elements proportionally. The guide illustrates 84, 60, 48, 32, and 16 px sizes; choose a size that remains legible in the final medium.

View the scaling reference

Keep it consistent

Use the original logo artwork.
Keep the leaf in its approved green.
Use the white wordmark on flavor-colored backgrounds.
Respect clear space and readable contrast.

don't

Stretch, rotate, or rearrange the logo.
Outline it or add shadows and effects.
Introduce alternative brand colors.
Place it on a background that makes it hard to read.

See the source do’s and don’ts

Download logos

Brand elements

Nature, in balance

A leaf. A sense of balance. A little movement.

The symbol takes its structure from yin and yang. Its leaf and flowing linework connect the brand’s natural inspiration with its contemporary visual identity.

Patterns & flow

Flowing curves and repeating geometric linework appear throughout the source guidelines. They add energy to flavor-led color fields and bring continuity across the brand.

One connected system

Let color lead.

Build flavor recognition through a consistent relationship between color and product.

Keep the mark clear.

Graphic elements support the identity. They should never reduce logo legibility.

View the geometric construction

view brand elements

Product family

Three ways to Mitra9

One recognizable brand. Three distinct formats.

Seltzers, shots, and drink mixes share a common visual language while maintaining a clear identity for each format. Typography, flavor color, and brand elements tie the family together.

Seltzers & Sodas

Refreshing by nature.

Lightly carbonated, naturally flavored beverages.

Download products

SHOTS

Small format. Same spirit.

A compact format within the Mitra9 family.

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DRINK MIXES

Good vibes to go.

Powdered sachets designed for portability.

Download products

Download all products

Typography

Meet Montserrat

Montserrat is Mitra9’s brand typeface across internal and external media. Its geometric letterforms balance a modern, clean feel with expressive, confident headlines.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 . , ! ?

SOURCE WEIGHTS · MEDIUM / SEMIBOLD / BOLD / EXTRABOLD / BLACK

Try the type

MEDIUM

Feel the good vibes.

SEMIBOLD

Feel the good vibes.

BOLD

Feel the good vibes.

EXTRABOLD

Feel the good vibes.

BLACK

Feel the good vibes.

Build a clear hierarchy

HEADLINES · EXTRABOLD / BLACK

ELEVATE YOUR VIBE.

SUBHEADINGS · BOLD / SEMIBOLD

Good things happen together.

BODY COPY · MEDIUM

Keep information easy to read. Use a clear difference in size and weight to guide the eye from a confident headline to the supporting details.

View the geometric construction

Download Montserrat

Color

A flavor-led palette

Every flavor has a color. Every color has a role.

Use flavor color consistently across formats, supported by the primary Mitra9 elements. Build in enough contrast for a clear, recognizable result.

HEX values are transcribed from the supplied guide; RGB is calculated from HEX. Swatches marked “Review needed” contain source conflicts. Their notes explain what must be confirmed before production.

Tangerine

hex

FF4D00

rgb

255,77,0

pantone

1655c

Raspberry Lime

hex

#6abf4b

rgb

106,191,75

pantone

360c

Dragon Fruit

hex

#e6427a

rgb

230,66,122

pantone

205c

Black Cherry

hex

#aa182c

rgb

170,24,44

pantone

187c

watermelon

hex

d7282f

rgb

215,40,47

pantone

1795c

berry

hex

773dbd

rgb

119,61,189

pantone

266c

Tropical

hex

#45c2b1

rgb

69,194,177

pantone

3258c

Root Beer

hex

#b68150

rgb

182,129,80

pantone

729c

Citrus Sun

hex

#c2d500

rgb

194,213,0

pantone

382c

Midnight Cola

hex

#2d2a26

rgb

45,42,38

pantone

BlackC2

Cream Soda

hex

#00a0df

rgb

0,160,223

pantone

299C

Color in context

Protect legibility.

Choose clear, high-contrast combinations. A flavor color should never make important information harder to read.

Keep flavors distinct.

Maintain each flavor’s color across its logo, packaging, and supporting materials.

Compare with the original palette

Packaging

Instantly recognizable

Mitra9 packaging should feel clean, modern, and unmistakably part of the family. Make format and flavor clear while preserving the consistency of the core brand.

The packaging checklist

Logo placement

Keep the Mitra9 logo prominent on the front panel.

Flavor differentiation

Give each flavor a distinct color while preserving the shared design framework.

Typography & labeling

Make product information and serving details clearly legible, following the approved hierarchy.

Mockups & production

Check the design across cans, bottles, and boxes. Test printing methods and material finishes before release.

Photography

Good vibes, in real life

Energetic. Empowering. Made for social moments.

The core-message examples show Mitra9 in sunny, relaxed settings with the product close at hand. Use these images as a visual reference for lifestyle enjoyment and connection.

These are the original images embedded in the supplied PDF. Usage licenses and full-resolution production originals were not included.